Find the perfect new families that your puppies deserve.

Tailwise helps the best breeders connect with educated, passionate, and sincere new owners. Completely free.

Excellent 4.8 | 60 reviews

Stand apart from the scammers and greeders

Free & simple to use

Our intuitive platform enables you to list your litters and start receiving applications for your puppies with minimal effort. Everything you need - completely free.
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No time-wasters

You set your own filters to avoid unsuitable applicants, but every prospective new owner also has to complete our application form and verify their details before they can connect with you.
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Like minded breeders

All Tailwise breeders are personally verified by our team. You'll be joining a community of ethical and responsible breeders who are looking to improve the welfare of dogs.
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Get started

Here's how it works


Sign up

Create your account and complete some basic breeding information before submitting your application.


Welcome call

Book a 30 minute welcome call where one of our friendly dog experts will walk you through the Tailwise platform and get to know your breeding practices in more detail.


add your litters

After your call you'll be able to add your dams, sires, and upcoming litters to your profile. You can also set specific filters so you don't receive unsuitable applications.


receive Qualified applications

Start receiving applications for your litters! You'll be able to see all their details and contact them before making an informed decision on whether or not to verify.

Who's it for?

Made for first time owners and responsible, welfare conscious breeders.

Prospective owners

We support experienced and first time owners - helping them find a puppy the responsible way.

Welfare conscious

Welfare always comes before profit. Our breeders breed happy, healthy puppies and provide a lifetime of support.

Responsible breeders

We are championing responsible breeding practices across the UK and stand against puppy farms.

Peace of mind

Connect with genuine, well-informed families for your puppies

You are always in control of who sees your listings. You can set specific filters such as; no first time owners, or no families with other pets. This means you'll only receive applications from people you already know are right for your puppies.

Before being able to apply for litters with Tailwise, all prospective new homes must complete an extensive application. We also verify their ID by asking for credit card details, so you know they're genuinely interested in your puppies.
You are in control
You always have final say on where your puppies go. We're not here to tell you what to do, but to help you do what you already do even better!
Private & secure
All messages are sent within the Tailwise platform. Your name, phone number, and address details are never revealed until you've verified an application.
Health & welfare
We ensure all breeders have puppy welfare and health at the forefront of their breeding process.

Ongoing support

Tailwise breeders are guaranteed personalised support and guidance

If you want to find new homes for your dogs and never feel the need to talk to us again, that's fine! But we love staying in touch with our breeders and making sure you're getting all the help you need to do what's best for your puppies.

As well as dedicated Facebook groups and support channels, we also encourage breeders to give us feedback, tell us what we could do better, and have real input into how Tailwise can be improved.
Guaranteed support
Friendly community
Be part of the change

Meet our breeders

Meet a selection of our welfare focussed approved breeders.

Fran B
Irish Wolfhound Breeder
“We are very careful in placing our puppies. In forty years we have only had two returns because of extenuating circumstances. We provide health certificates of parents and puppies, insurance, a care booklet and diet sheet, food, toys and a blanket. Most importantly we provide our contact details and make sure we are available 24/7 should new owners need us. “
Cockapoo Breeder
“Our new puppies become part of our family from day 1 and are raised to be loving family pets within a family environment. We socialise them in a busy, noisy, household so they are well used to household life. We only use fully health tested studs and our girls are also health tested. Ensuring we raise healthy happy puppies. We love our girls and their health and needs always comes first."
Julia F
Cavalier King Charles Breeder
“I've been breeding dogs for 30+ years. I'm passionate about my dogs and breeding for health and temperament. All my dogs are home reared, I have no kennels. We follow the Puppy Culture and BioSensor programmes to ensure our pups are the best they can be.“
Hester O
Hovawart Breeder
“Our puppies are reared in comfy, homely surroundings with dogs and people surrounding them for the best socialisation. We use an indoor whelping box and play area with access to the garden. We try to introduce our puppies to as many sights, sounds, tastes & smells as possible while they are young to set them up to be the perfect family pet.“

Got questions?

Not sure if Tailwise is right for you?

We've got an extensive FAQs article that should have the answers you need.
I already have a waiting list. Why do I need Tailwise?

By joining the Tailwise community, breeders can help change the way the society perceives dog breeders. Together we can make puppy farming history and wrestle future generations of dogs out of the hands of people who just see them as commodities.

Tailwise makes it easier for the people who really care about dogs to find each other. They can avoid rubbing shoulders with undesirable people who seek to scam and exploit and ensures the dog has the best chance of becoming a beloved family pet. We want to make good breeders feel supported and enable them to mentor the next generation to ensure that home breeding becomes the norm and that breeding slavery can become a distant, ugly memory..

Who can see my puppy listings?

When you add a litter to sell through Tailwise it will become visible to the prospective new puppy parents that match your requirements and whose profile is suited to that litter. This means only relevant and genuine applicants can see and apply for your litters.

Are you a middleman or broker?

No. We aim to support both sides - and ultimately the dog. We carefully screen breeders and dog parents. We appreciate it is an emotional decision to get a dog, but we make sure pet parents are not motivated by impulse and are fully prepared for the realities of ownership and are aware of the needs of the breeds they are attracted to.

We support and appreciate our wonderful breeders and learn to spot the puppy owners they prefer. Our service is completely free for the good breeders we work with. We do charge new dog parents a small fee on success, which further shows their commitment to making the right decision. But we only take a fee if they get matched with the puppy that completes their family.

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Expert backing

We have the leading animal welfare behaviourists behind us

Meet our expert dog panel. Helping us to define the best standards and welfare for Tailwise approved breeders.
Dr Carri Westgarth, BSc MPH PhD
Senior Lecturer in Human-Animal Interaction
Prof. Peter Neville,
Animal Behavourist
Jon Bowen, BVetMed, Dip. AS (CABC)
Behavioural Medicine, Royal Veterinary College
Chirag Patel
Behaviour & Training Consultant

"Breeding for temperament & providing appropriate socialisation are critical for the behavioural health of dogs."

Finding a good breeder with confident, healthy pups is currently a major challenge for even the most knowledgeable and well-connected prospective dog owner. Therefore I am very excited about the future of Tailwise in helping to suitably match enthusiastic puppy parents with a quality breeder.
Dr Carri Westgarth, BSc MPH PhD
Senior Lecturer in Human-Animal Interaction

Not a breeder? If you're looking for a puppy start your search the right way.

Explore Breeds
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Parent stories

Don't just take our word for it. See what current Tailwise parents have to say.

Willow, Shih Tzu

Tailwise puppy parent

Stephanie B

Our Breeder is amazing, we had several phone calls and pictures and videos while we waited for collection day. She sent an information pack to help with the transition and we are still in regular contact now.

I am so happy we decided to use Tailwise and it made all the difference in finding our perfect pup.
Kairo, Cockapoo

Tailwise puppy parent


I would say my entire Tailwise experience has been lovely from start to finish and it was shorter than I expected as well.

I was leaning towards a couple other breeds but [Tailwise] were very instrumental in my selection of a Cockapoo. There advice at the time was to pick a breed that would be more suitable to my lifestyle and work commitments. It was the best advice given as Kairo has adapted pretty easily to both.
Lizzy, Cockapoo

Tailwise puppy parent


Lizzy loves cuddles, chasing leaves and eating special dog ice cream on our trips to the beach. She’s such a sweetie. Thanks for all Tailwise did to match us with Lizzy. She couldn’t have come from a more loving breeder.

(Our breeder) sent us photos and videos, meaning we felt very connected to Lizzy, even though we were hours away. We could see she was having the best time with her siblings.
Great work Beverley
Tirelessly looking for a puppy from a responsible breeder. It was hard work until I heard about tailwise who did all the work for me and found me a 5 star breeder in just under a day. I loved how thoughtful and efficient Beverley was and I’m glad I decided to use tailwise.
- usman
The team at Tailwise are simply...
The team at Tailwise are simply excellent! So kind, so caring and would 100% recommend. Great job and big thanks!
- Nick P.
Such a great experience
Such a great experience! If ever we want another pup, we know where to go. They really do care about the pups AND prospective adopters. I cannot recommend Tailwise enough.
- Maria C.
Really knowledgeable and helpful
Really knowledgeable and helpful - would highly recommend.
- S L
Brilliant experience
Brilliant experience! I couldn’t recommend the Tailwise team enough. Beverley and Sarah have helped us through the whole process. We were matched with a fantastic breeder back in February and will be picking up our puppy next week. I was struggling to find a responsible breeder...
- HW
An altogether wonderful experience...
An altogether wonderful experience working with Tailwise resulting in a perfect little puppy. It was so reassuring to have Tailwise helping us through the minefield that is finding a puppy these days. Supportive, informative and affordable. Thank you Tailwise for everything!
- Philippa
Safe journey to becoming a puppy parent
After feeling completely overwhelmed I signed up to Tailwise. We were introduce to Beverley who did a fantastic job in getting to know us, our family and connecting us safely to a responsible breeder...
- Suzie
Amazing service!!
After trying to find a puppy and not really knowing where to look, I stumbled across an advert for tailwise from a breeder’s Facebook page. I decided to take a look and apply, the application was easy to do and gave plenty of space to explain our circumstances and reasons for wanting a puppy...
- Kate L.
Such a positive experience
Such a positive experience! We were so worried about finding a responsible breeder but came across Tailwise and are now waiting to pick up a beautiful Cockapoo puppy. The process was simple but thorough enough to give us full confidence in Tailwise ... and they’re such a friendly bunch...
- Lolo S.

Breed explorer

Our breed explorer helps potential new owners find the best breed for their situation, lifestyle and experience.

Family friendly dogs

The best family dogs are patient and loyal. These breeds could be the perfect addition to your home.


KC Pedigree
Prey Drive
13 years

Golden Retriever

KC Pedigree
Prey Drive
12 years

Cavalier King Charles Spaniel

KC Pedigree
Prey Drive
11 years

Popular breeds

No matter what, some breeds will always have a place in the nation's heart! These breeds are some of the most popular in the UK.

Cocker Spaniel

KC Pedigree
Prey Drive
11 years

Labrador Retriever

KC Pedigree
Prey Drive
12 years


Prey Drive
13 years

Knowledge centre

Some of our top content for prospective dog owners.